About Herbiz

Strategic Leaders is About
transform vision into reality.

Strategic leadership coaching is a specialized form of professional development focused on helping leaders enhance their effectiveness, strategic thinking capabilities, and overall leadership impact within their businesses or organizations. At the core, HerBiz coaching involves assisting clients to develop their executive presence and vision, enhancing their strategic thinking, navigating complexity, and aligning personal and organizational goals. And it all begins with self-awareness. 

About Herbiz

Life Coaching is About
Helping You Get Unstuck

Ellyn Herbert is a skilled Leadership Coach. After 18 years of professional coaching, Ellyn encourages personal and professional growth through evidence-based practices grounded in behavioral science, conversational intelligence, neuroscience, and performance development. Since 2004, she has had the privilege of providing coaching and expertise to all types of emerging leaders, mid-senior level managers, startup founders. ​One of her superpowers is her unique ability to connect with a wide spectrum of leaders through an engaging and warm spirit. Committed to helping clients unleash their potential and achieve sustainable positive change she helps them learn and build the leadership behaviors that will develop them into strong, successful leaders.

About Founder

Enhance Your Leadership
Impact and Strategic Thinking with Ellyn Herbert.

Ellyn has been coaching professionally for 18 years. One of her greatest desires is to help women-owned businesses break through those growth barriers, turn their hard-won wisdom into real strategic advantage, and create leadership approaches that work for their businesses and their lives.”

Ellyn is a Strategic Leadership Coach with over 18 years of coaching expertise, specializing in helping women business leaders navigate their critical growth stages and biggest challenges.

With a focus on women leaders and women-owned businesses with 25-100 employees, Ellyn partners with visionary leaders ready to transition from hands-on management to strategic leadership. 

Ellyn’s clients consistently praise her unique ability to build authentic connections while maintaining unwavering accountability. Her engaging and warm demeanor creates a trusted space where ambitious leaders feel both challenged and supported as they develop and take bold strategic action.

Whether positioning your business for significant expansion, developing your executive presence or team, or refining your strategic direction, Ellyn provides the expert guidance, evidence-based frameworks, and supportive accountability needed to transform vision into reality.

In addition to her coaching & academic credentials, she is also an Economic Development Specialist for the U.S. Small Business Administration where she helps small businesses start, grow and succeed.  Ellyn has a strong corporate background as well as long-term experience and success as a small business owner. She has 10 years’ in administrative management and human resources. Together with husband Jeff Herbert she managed and operated Herbert Studios, a corporate & advertising photography studio specializing in high-end product and architectural images. Their clients include advertising agencies, corporate accounts, and manufacturing companies. Her government experience, corporate background in HR & her business ownership experience makes her extremely valuable as a Leadership Coach. She has walked the talk. She knows how to develop business and drive its growth. More importantly, she knows first-hand that achieving at the highest levels at times requires a steadfast focus, an unswerving commitment to the result and the ability to be comfortable with discomfort. Not always an easy task and especially difficult without appropriate support.

Ellyn graduated from the Graduate School of Coaching and received her initial 3rd-party certified coach designation through the International Association of Coaches (IAC) in 2007. She is currently certified as an ICF – PCC and holds numerous other coaching certifications in Team Coaching, Conversational Intelligence, the PrinciplesYOU assessment, has a master’s certificate in Adult Learning, Training and Facilitation from Temple University and is currently pursuing a master’s degree in Organizational Leadership and Development. She has worked with 1000’s of individuals helping them develop the strategies they need to succeed using these frameworks as a foundation for growth.

Her greatest love is her husband Jeff who is her biggest champion and introduced her to a wonderful life of entrepreneurship. Her greatest gifts are her two sons Jack and Sam who make her walk her talk every day. She enjoys playing tennis and bike riding, loves attending comedy shows, eating sushi with friends, playing blackjack for fun, being entertained by astrology, reading every darn thing she can make time for, and laughing out loud and heartily at least once a day.

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Our Work Philoshophy

HerBiz coaching is built on the conviction that sustainable growth requires three essential elements working in harmony: deliberate skill development, clear strategic direction, and transformative personal coaching. This integrated approach addresses both the visible challenges leaders face and the underlying patterns that create them. Every engagement is designed with a dual focus: developing the leader and advancing the business.
Leadership Capability Growth
95%
Business Performance Impact
75%
Sustainable Success
80%
My Certificate

Testiomonials

Results I have helped create

Ready to Unleash the Strategic Leader Within?